Target Markets

Vitamin Water's main consumers are usually younger. Even though Vitamin Water markets to people of all ages, occupations and lifestyles, their consumers often range in age of 15-25, single and very often, happen to be students.
Vitamin Water is usually purchased by active people who are passionate about their health. These gregarious and ambitious consumers loves Vitamin Water because Glaceau combines traditional fruit flavors with enough vitamins to plenish daily value. Consumer's attitude toward Vitamin Water is seemingly positive because they offer such a wholesome and natural.