Vitamin Water's Positioning

Vitamin Water is a delicious refreshing beverage that anyone can drink. It is easily located at all convenience stores and some food stores. Glacea gives you a high quality taste at an everyday value. Since it is sold in most stores it is easily found for when you are on the go! The Vitamin Water website also accomodates customers with description of new flavors and different beverage lines they have out. By positioning their products in many stores and online they welcome everyone to enjoy their unique beverages.

Mission Statement

Vitamin Water provide consumers with a new variety of healthy drinks. Their fresh look at nutrients gives drinkers specific qualities in their beverage. They take the best of both worlds and claims their drink is "inspired by nature, enhanced by science". Everyone can agree that from everything to the product, to the marketing design of the bottle Glaceau offers a drink that cannot be immated by others.

Core Competency

Vitamin Water's core competency is their unusual product. Sure, there are drinks we've seen before that are vitamin enhanced, but Glaceau has made a product that contains some if not, all of your daily vitamins. Vitamin Water holds everything from vitamins A to Z, all at only 50 calories per serving. Consumers get their daily vitamins while enjoying the sweet taste of this drink!